BTL Advertising Unleashed: Uncover the Impact of Below-the-Line Strategies
Below-the-line (BTL) advertising refers to promotional activities that are not directly aimed at mass audiences but instead target specific individuals or groups. These strategies are often more personalized and targeted compared to above-the-line (ATL) advertising methods, such as television or print advertisements. BTL advertising encompasses various marketing techniques that focus on direct communication, engagement, and […]