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Empowering Visibility – Bajaj Electricals

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Campaign Objective:

To position Bajaj Electricals as the go-to brand for quality and affordable electronics across India. The campaign aimed to strengthen brand recognition, increase product visibility, and build consumer trust by highlighting the brand’s reliability, value for money, and wide product range.

Strategy & Execution

  • The campaign was designed to engage customers directly through high-impact in-store branding and on-ground activations across the country. Key elements of the execution included:

Product Showcasing

Visually attractive display units were created to exhibit Bajaj Electricals’ range of products, especially fans and mixer grinders, to capture attention and educate consumers about product features and benefits.

Engagement Channels Used:

  • CTUs (Counter Top Units) for Mixer Grinders – 5,000 units installed Pan India
  • Fan Display Units (Gate Arch Branding) – 1,500 units across major retail outlets
  • Fabricated Bajaj Fans CTUs – 40,000 units Pan India

Target Audience & Location:

  • Families and local residents across tier 1, tier 2, and tier 3 cities
  • Coverage spanned all regions of India, ensuring maximum reach

Results & Impact:

  • Over 50 lakh eyeballs generated through branding visibility
  • Significant growth in brand awareness and recall value across the electronics market
  • Positive spike in sales revenue and market share
  • Enhanced customer satisfaction through product experience and feedback
  • Increased customer retention and repeat purchases
  • Expanded retail network and strengthened partnerships with distributors

Conclusion:

The campaign successfully reinforced Bajaj Electricals’ image as a reliable and affordable electronics brand. Through strategic on-ground execution and innovative product showcasing, Bajaj was able to penetrate deeper into the market and resonate with its core audience, driving both visibility and conversions.

Brand Name:

Bajaj Electricals

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Bajaj Electricals

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