The primary goal was to increase brand awareness and drive demand for Jindal Steels’ premium range of steel products. The campaign focused on educating potential buyers about the superior quality, durability, and diverse offerings of Jindal Steels while establishing it as a trusted partner for businesses across sectors.
Carefully selected OOH sites near stainless steel markets, industries, and fabrication hubs to maximize visibility among relevant audiences.
Branded 19,500+ auto-rickshaws across India to generate localized, daily impressions and strong street-level brand recall.
Conducted bus branding campaigns in multiple cities, ensuring sustained visibility in high-traffic zones and transit routes.
3 Months
Significant increase in brand awareness metrics, including:
Notable growth in lead generation, such as:
Direct uplift in sales revenue, with:
This comprehensive awareness campaign successfully positioned Jindal Steels as a reliable and innovative leader in the steel industry. The well-executed mix of targeted OOH and transit branding created a strong visual presence, strengthened brand credibility, and directly contributed to increased demand and sales traction across India.
Jindal Steels
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Jindal Steels
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