To promote Lotus Herbal as a trusted brand in the natural and organic beauty space by increasing product visibility, educating customers on natural skincare and cosmetic benefits, and boosting brand recognition and sales in high-footfall retail locations.
With a growing demand for natural and chemical-free beauty products, Lotus Herbal aimed to capitalize on this trend by reinforcing its brand positioning. The objective was to raise awareness about its product benefits, expand retail visibility, and attract customers seeking healthier beauty alternatives.
Highlighted the brand’s commitment to natural ingredients, skin-safe formulations, and sustainable beauty
Promoted benefits such as skin health, environmental safety, and long-term radiance
Developed visual storytelling focused on real beauty through nature
Designed and deployed 500 premium display racks across retail outlets in Tier 1 cities
Ensured strategic placement of products with clear benefit-focused messaging
Coordinated production and installation of POSM materials at individual shops to maintain consistency and branding excellence
Channel Activity
POSM (Point of Sale Materials) Deployment of 500 custom display racks in retail shops across 6 Tier 1 cities (Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad)
In-Store Branding Highlighted Lotus Herbal’s skincare, haircare, and cosmetic product range with clean, informative designs
Urban, health-conscious consumers in Tier 1 cities looking for natural, safe, and effective beauty solutions, primarily women aged 18–45.
The POSM-led retail visibility campaign successfully reinforced Lotus Herbal’s commitment to natural beauty and improved its positioning among health-conscious consumers. By integrating strong messaging with impactful in-store branding, the campaign built trust, drove engagement, and contributed to sustained market growth for the brand.
Lotus Herbal
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Lotus Herbal
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