To position Muthoot Finance as the trusted financial partner for gold loans and allied financial services by increasing brand visibility, reinforcing trust, and expanding its customer base in the Delhi NCR region.
Operating in a highly competitive and trust-sensitive financial sector, Muthoot Finance needed to reinforce its reputation and reliability in the gold loan segment. The goal was to drive awareness around its quick disbursal process, customer-centric approach, and legacy of trust, while also promoting other offerings like gold coins and financial advisory services.
Communicated Muthoot’s legacy of trust, security, and financial empowerment
Emphasized the ease of gold loan access, convenience, and multiple use cases such as education, medical emergencies, and business capital
Highlighted Muthoot’s expertise in gold loans and related financial services
Enhanced in-branch customer experience by executing impactful internal branding at over 10+ Muthoot Finance outlets
Installed 50+ branded arch gates across high-visibility branches in Delhi NCR to ensure mass outreach and brand recall
Focused on high footfall areas to engage walk-in customers and create a consistent brand presence at every touchpoint
Channel Activity
Retail Branding Internal brand communication, visual messaging, and product displays at 10+ Muthoot branches
Arch Gate Branding 50+ strategically placed branded entry gates across Delhi NCR to build visibility and reinforce trust
Individuals in Delhi NCR seeking quick and secure financial assistance, particularly through gold loans, as well as small business owners and households looking for trusted financial solutions.
The campaign successfully established Muthoot Finance as a preferred and dependable brand for gold loans and financial services in Delhi NCR. Through a combination of retail branding and high-impact visibility assets, Muthoot reinforced its credibility and trust among consumers, driving both awareness and tangible business growth.
Muthoot Finance
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Muthoot Finance
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