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Power Solaroof – Outdoor Branding

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Campaign Objective :

Promoting Solar Energy Adoption and Establishing Tata Power as a Leader in the Solar Industry Tata Power (Solar) is a renowned and leading player in the solar energy industry, offering innovative and sustainable solar power solutions. With a commitment to clean and renewable energy, Tata Power aims to drive solar energy adoption and contribute to a greener future. To achieve this, a strategic advertising campaign is crucial to raise awareness, educate consumers, and position Tata Power as a trusted and reliable provider of solar energy solutions. The primary objective of this advertising campaign is to promote solar energy adoption and establish Tata Power as a leader in the solar industry. The campaign will focus on educating the target audience about the benefits of solar energy, showcasing Tata Power’s expertise and innovation in the field, and inspiring individuals and businesses to switch to solar power solutions. Educating and Creating Awareness: Develop educational content and campaigns that highlight the advantages of solar energy, including cost savings, environmental benefits, and energy independence. Disseminate this content through various channels, such as social media, blogs, webinars, and community events, to raise awareness about the potential of solar energy and its positive impact on individuals, businesses, and the environment.

Execution Channels:

Results :

Increase in brand awareness and perception as a leader in the solar industry. Growth in leads and inquiries for Tata Power’s solar solutions. Increase in the number of solar installations and adoption of Tata Power’s solar products. Expansion of the customer base, both in the residential and commercial sectors. Positive media coverage and industry recognition for Tata Power’s solar initiatives. By executing this comprehensive advertising campaign, Tata Power aims to promote solar energy adoption, establish its leadership in the solar industry, and drive meaningful impact in the transition towards a cleaner and sustainable future.

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The campaign aimed to boost local visibility, increase brand awareness, and establish Tata Power as the leading choice for solar rooftop solutions in both residential and commercial sectors.

By strategically branding local storefronts like Pearladore Solar with high-impact visuals and Tata Power messaging, the campaign drove walk-ins and inquiries from potential customers interested in solar installations.

The campaign included fascia boards, vinyl signage, storefront wraps, and digital displays—all unified with Tata Power’s brand identity to ensure consistency and recall.

Challenges included ensuring brand consistency across various locations, managing tight installation timelines, and adapting visuals to different store formats.

Project Name

Power Solaroof – Outdoor Branding

Category

Outdoor Branding / Visual Merchandising

Clients

Tata Power – Solaroof

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