The “Steel on Wheels” campaign was launched as a high-impact outdoor marketing initiative for Jindal Stainless, leveraging auto-rickshaw (Bajaj) panels as moving media assets. The campaign focused on building brand recall, improving public visibility, and generating top-of-mind awareness across city streets.
Auto-rickshaws served as the perfect mobility medium, ensuring JSL branding reached mass audiences—especially in high-footfall markets, neighborhoods, and transit hubs.
Our team crafted a robust outdoor mobile branding solution using branded auto-rickshaws to spread the word about JSL’s premium steel products.
The result: Over 21,000+ impressions, enhanced awareness, and improved product inquiries from local businesses and end consumers.
The primary goal was to create widespread visibility and brand awareness for Jindal Stainless by leveraging mobile outdoor advertising through branded auto-rickshaws (Bajaj).
Auto-rickshaws offer high mobility and are constantly on the move in densely populated areas, ensuring the brand reaches maximum audience across different city zones, including residential neighborhoods, markets, and traffic junctions.
Our team designed weather-resistant vinyl wraps with Jindal’s messaging and visuals, which were then installed on auto-rickshaws across selected cities and regions to ensure round-the-clock exposure.
Retail Launch – Smart Bazaar
Retail Marketing / Activation
Smart Bazaar
26 June, 2022
4 Weeks
Our team will answer all your questions. we ensure a quick response.
Plot No 191, Sector 27, 3rd Floor, Golf Course Rd, Gurugram, Haryana 122002
info@transitadz.com
+91 8800 003234
Copyright © 2024 All Rights Reserved.
