To position Tata Croma as the preferred destination for consumer electronics and home appliances by strengthening brand awareness, improving in-store experience, and driving store footfall during the summer season.
Crafted a clear, impactful brand message highlighting Tata Croma’s commitment to variety, value, and customer satisfaction
Defined a strong positioning that emphasized its expertise, trust, and convenience as a one-stop destination for electronics and appliances
Enhanced the retail environment with interactive displays, demo zones, and comparison stations
Trained sales staff to offer expert guidance and deliver a seamless, customer-first shopping experience
Channel Activity
Retail Branding Installation of Lit Arch Gates across all Tata Croma stores in Delhi and Mumbai to create high visibility
BTL Activation E-Rickshaw Branding for 30 days, fully wrapped with Tata Croma decals to drive hyperlocal awareness and reach
The campaign successfully elevated Tata Croma’s presence in two key markets by combining strategic messaging, high-visibility branding, and customer-focused retail innovation. It established Tata Croma not only as a retail brand but as a preferred, trusted partner for consumer electronics and home appliances.
Tata Croma
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Tata Croma
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